Affiliate Marketing Glossary: Key Terms for Webmasters

Affiliate Marketing Glossary: Key Terms for Webmasters

Affiliate Marketing Glossary: Key Terms for Webmasters

February 17, 2021

Affiliate marketing is one of the most popular ways to earn money online. However, beginners often struggle with industry-specific terms. This glossary covers the essential concepts to help you quickly get familiar with the niche.

Core Affiliate Marketing Terms

Affiliate Program

A system where an advertiser (brand) partners with webmasters to promote a product. Webmasters earn commissions for bringing in customers.

Affiliate Network

A platform that hosts multiple affiliate programs, connecting webmasters (affiliates) with advertisers.

Offer

A specific promotion within an affiliate network, including payout conditions, product type, and allowed traffic sources.

CPA (Cost Per Action)

A payment model where webmasters receive a fixed commission for a specific action (e.g., registration, subscription, or purchase).

RevShare (Revenue Share)

A model where webmasters earn a percentage of the advertiser’s revenue from each referred user. It often includes rebills – recurring payments from users.

EPC (Earnings Per Click)

The average earnings per click, showing how profitable an offer is based on actual payouts.

CR (Conversion Rate)

The percentage of users who complete a target action after clicking an affiliate link.

  • CR (to Registration) – the conversion rate from clicks to registrations.

LTV (Lifetime Value)

The total revenue generated by a single referred user throughout their customer lifecycle.
💡 Important for subscription-based offers.

Rebills

Recurring subscription payments from users. If an offer follows the RevShare model, webmasters earn a share of every rebill.

Traffic-Related Terms

Traffic Source

The platform where traffic originates:
🔹 SEO, paid ads, social media, YouTube, Telegram, etc.

White-Hat / Grey-Hat / Black-Hat Traffic

  • White-Hat – ethical traffic methods (SEO, content marketing, native ads).
  • Grey-Hat – semi-ethical tactics (clickbait, aggressive marketing).
  • Black-Hat – prohibited tactics (spam, fraud, incentivized traffic).

Pop-Up

A floating window on a website prompting users to take action (e.g., subscribe to an AI service).

Chatbot

An AI-powered bot that promotes an offer directly within chat platforms (e.g., Telegram).

UTM Tags

Special tracking parameters added to affiliate links to analyze traffic sources.

Custom Creatives

Tailored banners, landing pages, pop-ups, and other ad materials customized for a specific webmaster.

Payout-Related Terms

Minimum Payout

The minimum earnings required before withdrawing funds (e.g., $10).

Hold Period

A waiting period before payouts are released, allowing networks to verify traffic quality.

Postback

An automatic conversion tracking system that sends data to a tracking tool for analysis.

Mastering These Terms = More Efficient Affiliate Marketing!

Understanding affiliate marketing terminology will help you optimize traffic, analyze performance, and choose the most profitable offers. 🚀

If you still have questions left, ask the manager directly: 

Join us on Facebook

Have a good and productive day!

Affiliate marketing is one of the most popular ways to earn money online. However, beginners often struggle with industry-specific terms. This glossary covers the essential concepts to help you quickly get familiar with the niche.

Core Affiliate Marketing Terms

Affiliate Program

A system where an advertiser (brand) partners with webmasters to promote a product. Webmasters earn commissions for bringing in customers.

Affiliate Network

A platform that hosts multiple affiliate programs, connecting webmasters (affiliates) with advertisers.

Offer

A specific promotion within an affiliate network, including payout conditions, product type, and allowed traffic sources.

CPA (Cost Per Action)

A payment model where webmasters receive a fixed commission for a specific action (e.g., registration, subscription, or purchase).

RevShare (Revenue Share)

A model where webmasters earn a percentage of the advertiser’s revenue from each referred user. It often includes rebills – recurring payments from users.

EPC (Earnings Per Click)

The average earnings per click, showing how profitable an offer is based on actual payouts.

CR (Conversion Rate)

The percentage of users who complete a target action after clicking an affiliate link.

  • CR (to Registration) – the conversion rate from clicks to registrations.

LTV (Lifetime Value)

The total revenue generated by a single referred user throughout their customer lifecycle.
💡 Important for subscription-based offers.

Rebills

Recurring subscription payments from users. If an offer follows the RevShare model, webmasters earn a share of every rebill.

Traffic-Related Terms

Traffic Source

The platform where traffic originates:
🔹 SEO, paid ads, social media, YouTube, Telegram, etc.

White-Hat / Grey-Hat / Black-Hat Traffic

  • White-Hat – ethical traffic methods (SEO, content marketing, native ads).
  • Grey-Hat – semi-ethical tactics (clickbait, aggressive marketing).
  • Black-Hat – prohibited tactics (spam, fraud, incentivized traffic).

Pop-Up

A floating window on a website prompting users to take action (e.g., subscribe to an AI service).

Chatbot

An AI-powered bot that promotes an offer directly within chat platforms (e.g., Telegram).

UTM Tags

Special tracking parameters added to affiliate links to analyze traffic sources.

Custom Creatives

Tailored banners, landing pages, pop-ups, and other ad materials customized for a specific webmaster.

Payout-Related Terms

Minimum Payout

The minimum earnings required before withdrawing funds (e.g., $10).

Hold Period

A waiting period before payouts are released, allowing networks to verify traffic quality.

Postback

An automatic conversion tracking system that sends data to a tracking tool for analysis.

Mastering These Terms = More Efficient Affiliate Marketing!

Understanding affiliate marketing terminology will help you optimize traffic, analyze performance, and choose the most profitable offers. 🚀

If you still have questions left, ask the manager directly: 

Join us on Facebook

Have a good and productive day!

Affiliate marketing is one of the most popular ways to earn money online. However, beginners often struggle with industry-specific terms. This glossary covers the essential concepts to help you quickly get familiar with the niche.

Core Affiliate Marketing Terms

Affiliate Program

A system where an advertiser (brand) partners with webmasters to promote a product. Webmasters earn commissions for bringing in customers.

Affiliate Network

A platform that hosts multiple affiliate programs, connecting webmasters (affiliates) with advertisers.

Offer

A specific promotion within an affiliate network, including payout conditions, product type, and allowed traffic sources.

CPA (Cost Per Action)

A payment model where webmasters receive a fixed commission for a specific action (e.g., registration, subscription, or purchase).

RevShare (Revenue Share)

A model where webmasters earn a percentage of the advertiser’s revenue from each referred user. It often includes rebills – recurring payments from users.

EPC (Earnings Per Click)

The average earnings per click, showing how profitable an offer is based on actual payouts.

CR (Conversion Rate)

The percentage of users who complete a target action after clicking an affiliate link.

  • CR (to Registration) – the conversion rate from clicks to registrations.

LTV (Lifetime Value)

The total revenue generated by a single referred user throughout their customer lifecycle.
💡 Important for subscription-based offers.

Rebills

Recurring subscription payments from users. If an offer follows the RevShare model, webmasters earn a share of every rebill.

Traffic-Related Terms

Traffic Source

The platform where traffic originates:
🔹 SEO, paid ads, social media, YouTube, Telegram, etc.

White-Hat / Grey-Hat / Black-Hat Traffic

  • White-Hat – ethical traffic methods (SEO, content marketing, native ads).
  • Grey-Hat – semi-ethical tactics (clickbait, aggressive marketing).
  • Black-Hat – prohibited tactics (spam, fraud, incentivized traffic).

Pop-Up

A floating window on a website prompting users to take action (e.g., subscribe to an AI service).

Chatbot

An AI-powered bot that promotes an offer directly within chat platforms (e.g., Telegram).

UTM Tags

Special tracking parameters added to affiliate links to analyze traffic sources.

Custom Creatives

Tailored banners, landing pages, pop-ups, and other ad materials customized for a specific webmaster.

Payout-Related Terms

Minimum Payout

The minimum earnings required before withdrawing funds (e.g., $10).

Hold Period

A waiting period before payouts are released, allowing networks to verify traffic quality.

Postback

An automatic conversion tracking system that sends data to a tracking tool for analysis.

Mastering These Terms = More Efficient Affiliate Marketing!

Understanding affiliate marketing terminology will help you optimize traffic, analyze performance, and choose the most profitable offers. 🚀

If you still have questions left, ask the manager directly: 

Join us on Facebook

Have a good and productive day!

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